China s iQIYI to develop regional stars for Southeast Asia push
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By Reuters Staff
3 Min Read
SINGAPORE (Reuters) - Chinese online video platform iQIYI plans to launch a talent agency in Southeast Asia to cultivate its own entertainers as it pushes to become Asia’s dominant streaming platform, a senior executive told Reuters.
FILE PHOTO: A sign of Chinese video-streaming platform iQiyi Inc is pictured at the Beijing International Cultural and Creative Industry Expo, in Beijing, China May 29, 2019. REUTERS/Stringer
The company, the parent of which is search engine giant Baidu, announced on Wednesday that it is partnering with Singapore entertainment group G.H.Y Culture & Media to start a talent management agency to identify and train talent in the region of 655 million and showcase them in its productions.