PARIS (AFP) – The future of the Commonwealth Games has once again been plunged into doubt since Malaysia declined to host the 2026 edition last week, but according to former Olympic marketing guru Michael Payne “it would be wrong to write the event off just yet.” Malaysia’s decision came despite the offer of a GBP100 […]
Pressure on Paris Games to kick start new Olympic golden era pakobserver.net - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pakobserver.net Daily Mail and Mail on Sunday newspapers.
The Paris Games has the chance to "kickstart a resurgence of the Olympic brand" following the last two Covid-affected editions and the doping-blighted 2014 Sochi Winter Games, former IOC marketing executive Terrence Burns has told AFP. With just six months to go to the opening ceremony in the