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NEW YORK (AP) — A tortilla chip maker’s decision to pull its extremely spicy product sold as a “One Chip Challenge” from store shelves following the dea

Spicy food challenges have been around for a long time, but only recently have they become popular content online. Glamorised as they are on social media, have they now become too extreme?

A tortilla chip maker’s decision to pull its extremely spicy product sold as a “One Chip Challenge” from store shelves following the death of a Massachusetts teen has renewed attention on the popularity — and risks — of similar dares marketed by brands and spread widely online. Spicy food challenges have been around for years, from chile pepper eating contests to restaurant walls of fame. But extremely spicy products created and marketed solely for the challenges &m...

A tortilla chip maker’s decision to pull its extremely spicy product sold as a “One Chip Challenge” from store shelves following the death of a Massachusetts teen has renewed attention

A tortilla chip maker’s decision to pull its extremely spicy product sold as a “One Chip Challenge” from store shelves following the death of a Massachusetts teen has renewed attention on the popularity — and risks — of similar dares marketed by brands and spread widely online. Spicy food challenges have been around for years, from chile pepper eating contests to restaurant walls of fame. But extremely spicy products created and marketed solely for the challenges &m...

A tortilla chip maker’s decision to pull its extremely spicy product sold as a “One Chip Challenge” from store shelves following the death of a Massachusetts teen has renewed attention on the popularity — and risks — of similar dares marketed by brands and spread widely online. Spicy food challenges have been around for years, from chile pepper eating contests to restaurant walls of fame. But extremely spicy products created and marketed solely for the challenges &m...

A tortilla chip maker’s decision to pull its extremely spicy product sold as a “One Chip Challenge” from store shelves following the death of a Massachusetts teen has renewed attention on the popularity — and risks — of similar dares marketed by brands and spread widely online. Spicy food challenges have been around for years, from chile pepper eating contests to restaurant walls of fame. But extremely spicy products created and marketed solely for the challenges &m...

Spicy food challenges have been around for years. From local chile pepper eating contests to restaurant walls of fame for those who finished extra hot dishes, people around the world have been daring each other to eat especially fiery foods, with some experts pointing to the internal rush of competition and risk-taking.

A tortilla chip maker's decision to pull its extremely spicy product sold as a “One Chip Challenge” from store shelves following the death of a

A tortilla chip maker's decision to pull its extremely spicy product sold as a “One Chip Challenge” from store shelves following the death of a Massachusetts teen has renewed attention on the popularity — and risks — of similar dares marketed by brands and spread widely online. Spicy food challenges have been around for years. There's a “glamorization of these challenges on social media,” Trucco said.