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Chulalongkorn Scholar Invites Young Designers to Ride on "Elephant Pants" Wave, Promoting Cultural Identity as a Form of Thai Soft Power

Elephant Pants that have become a popular item among Thais and foreign tourists right now, not only reflect Thainess through clothing, but also show a mixture of culture and folk wisdom that is transformed into a creative product with added value.
Patchau Tiswannakul Chulalongkorn University Creative Arts Research Unit Quacquarelli Symonds Qs World University Rankings Applied Arts Elephant Pants

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