ordinary investors, the rest go to the employers and institutions backing the banks. let s look at three recent social offerings. i want to start first at facebook. the biggest ipo ever quickly became bun of the biggest flops. three months after its debut you could get at it half the price. trades are all the way back here in the 50 dollar zone now. linkedin had a smoother first day. it priced at $45 a share right here. opened at $83, popped up nis lie, but fell to below $60 several months later. today it s paying above the $200 share. and groupon got a discount they didn t want. their stock promptly fell to the single digits, $26.06 by november. that s why american s most