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December 28, 2018
Real estate empire from daddy and managed to lose it all until he was cast in the apprentice by the producer of survivor, all around reality tv savant mark burnett. others saw in trump a tattered celebrity of the 80s burnett saw charisma, to make america believe that donald trump was an extraordinarily rich and successful businessman, an image that persists today. the author of the profile is patrick adams, its a great piece of journalism. >> thank you. >> burnett is like donald trump in many wa...
December 28, 2018
Saturated. unfortunately as those storms linger, so does the flood danger. the rain sweeping across raleigh, washington, d.c., nashville, baltimore, atlantic city all on track to be their wettest december ever. i want to take a look at new years eve weekend. behind the system that brought all the snow, a bitter blast of really cold air is coming. were going to be windchills well below zero. it stays pretty mild and comfortable for the northeast. remember new years eve in times square the tempera...
December 28, 2018
Somewhat preposterous undertaking. someone has this great quote and they say, he had just gone through i dont know how many bankruptcies, but we made him out to be the most important in the world. it was like making the court jester the king. this is a weird thing. i talked to a whole bunch of people who worked on the show for years and years. the apprentice was almost capped, it was delivered with a wink. the people around the show knew trump wasnt this big success, but somehow the american peo...
December 28, 2018
Through i dont know how many bankrupts, it was like making the court jester the king. >> this is a weird thing. i talked to a bunch of people. "the apprentice" was delivered with a wink, that the people around the show knew that trump wasnt this big success but that somehow the american people just didnt get the joke. >> do you think thats true? >> i dont really buy it. so i went back and watched -- god, i watched, you know, two dozen episodes of "the apprentice." i dont think theres anything ca...
December 28, 2018
One. >> its important to remember that when "the apprentice" premiered, donald trump was a bankrupt bunch line in the new york tabloids, a guy who got a real estate empire from daddy and managed to lose it all until he was cast in the apprentice by the producer of survivor, all around reality tv savant mark burnett. others saw in trump a tattered celebrity of the 80s burnett saw charisma, to make america believe that donald trump was an extraordinarily rich and successful businessman, an image t...
December 28, 2018
Career, maybe more or as much as "the apprentice"? >> he had been a celebrity going back to the 1980s. its the kind of celebrity that he was. i talked to tony schwarz who wrote "the art of the deal" and he said, look, we obviously had a great impact in putting trump on the map but he said i was nothing compared to mark burnett. "the apprentice" really put him into american household and not as the guy who did the cameo and the movie. not as the guy from "home alone" but this executive with great...
December 28, 2018
Titan and the idea this is one of the most successful people in the world. it would be a privilege for anyone to be tutored by him as his apprentice. you end up in this kind of strange situation they take a guy, the court jester, and we remake him as the king. >> it was -- they thought it was very campy and almost done like so many things that we thought trump did with a nod and a wink, but they were shocked that so many americans bought into trump as the epitome of success. what was the great q...
December 28, 2018
Balancing a checkbook. parents expecting their kids to get these things from the school. an interesting thing to check out. kids home for the holidays looking for something to read, take a look at our study. >> all right, we will do it. still ahead on "morning joe" the myth behind the man. former producer from "the apprentice" explain how they transformed donald trump from failed d-lister to brilliant businessman. the writer of this intriguing piece joins us next from the new yorker. >> many h...
December 28, 2018
Trumps tv show starting in the early 2000s that led him to the presidency? >> i think it certainly played a big role. it allowed him to build upon a brand that has already been mentioned. it was something that he was building for decades. i remember hearing about donald trump when i would visit my grandparents in palm beach in the late 80s. as a kid i was hearing about this guy. and, look, his name is on buildings. outside of just "the apprentice" hes made a big strategy of im going to have my n...
December 28, 2018
>> i was out there on the road not quite as long as alley, but i covered the trump campaign, too, and i dont remember monthly installment plan being the chant from the crowd in any way, shape or form. it would be toughtory fit on a t-shirt or a hat. the president here, he caters to his base. the idea of people that support the wall was about 30%. that is often estimated the size ooh tru of trumps base. if that is time and time again the income he is most concerned about -- why is it its a questi...