Page 290 - The Apprentice News Today

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The name trump. >> "the apprentice" dvd, the computer game, a series of business seminars called trump university, along with trump steaks, trump water, wine, even vodka. but for trump, it wasnt enough. after 14 seasons of "the apprentic apprentice", he was seriously thinking about a promotion from king of reality television, to president of the united states. >> i think theres no question that apprentice took him to a different level of celebrity. no question. i dont think he could successfully...

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>> gaspen had concerns of his own. >> i knew donald was famous in new york, but i didnt know how he would translate to the rest of the country, so you know i was a little bit nervous about that new york personality. >> "the apprentice" could transform donald trump into a national celebrity; but only if middle america could connect with the new york billionaire. >> hello, everybody. ♪ >> when we got the rough cut for the first episode, it was fun, it was -- it was really entertaining. >> but it...

Snapping. >> you know hes very expressive with his hands. >> it wasnt planned? >> no, it was not planned. >> from the moment it premiered, trump owned t"the apprentice" i more ways than one. to get the billionaire on board, mark burnet had given him a hefty stake. >> id be surprised if he made less than a couple hundred million dollars over it over the course of the whole series. >> it was the success nbc had hoped hello, everybody. >> sfthe first season, an avera of $1 million per episode, and ...

Their transcribe. >> mark burnet, creator of the kr cbs megahit survivor, pitched his idea to nbcs jeff gaspin. >> he just kept reiterating survivor in the jungle of manhattan. >> so the pitch was more of a different form of survivor than it was, say, donald trump? >> yes. >> in fact, the original pitch for "the apprentice" wasnt dependent on trump at all. >> the idea was to have a different ceo each season, so donald was going to be the first. >> that is if trump could be convinced to do it. >>...

>> if youre already a tv star. >> that is a good point. maybe thats the point. >> if youre a tv star in peoples heads with a certain image crafted that doesnt resemble anything about his life or who he is as weve discovered in the months since he turned "the apprentice" guy into a political candidate. that imablg, idea of him has been pounded into peoples head for 12 years, i dont know how many years the show was on. a certain population that corresponds to where his support is coming from in la...

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Wildly insecure. he needs to be in the spotlight, he needs fame and attention. when the media isnt paying attention he feels lost. >> thank you for providing my segue because, michael, i want to ask you this. i want to play this piece. this is about -- hes talking about arsenio hall who was on celeb "celebrity apprentice" who was huge, huge, huge, and then mr. trump points out it was hard for him to even get on tv. heres the audio. ox, led me read it for you. imagine if i were donald trump readi...