Page 5 - Third Party Cookie News Today

The Drum quizzes David Temkin, Google’s director of product management for ads privacy and user trust, about all things privacy.

The Drum quizzes David Temkin, Google’s director of product management for ads privacy and user trust, about all things privacy.

Google’s decision to deprecate third-party cookies on its Chrome browser (although now delayed until late 2022) has sent shockwaves through the digital marketing community. With much of the industry heavily dependent on these cross-site digital identifiers for tasks such as targeting and remarketing, the search is on for alternative ways to locate and track target audiences online.

While data privacy is the topic du jour in many tech and marketing circles, its applications can be tricky barring the existence of a standardized, universal definition. A precise definition, paired with a set of principles that balance consumer demands with the business needs of advertisers, developers and publishers, will help our societies scale privacy while supporting business growth, writes Joshua Koran, executive vice-president of data and policy at adtech firm Criteo.

When Google stops Chrome from accepting third-party cookies next year, only one browser in ten worldwide will be able to carry out the ad targeting we currently take for granted.

The e-commerce community has fallen prey to the fixation on short-term sales conversions The elimination of the third-party cookie will profoundly impact e-commerce. This shouldn’t be a shock. We were headed down this path long before Google announced that it would deprecate the cookie in Chrome in 2022. Perhaps more than any arrow in the marketer’s quiver, e-commerce’s targeting accuracy has traditionally been built around the cookie. However, Happy Cog’s Lee Goldberg says instead of v...

Promoted from Oracle Advertising We can use entirely cookie-less solutions to prospect effectively. Start today however, because the cliff face is looming. As marketers prepare for the demise of third-party cookies, Oracle Advertising senior director, JAPAC, Matt Bennathan says it’s the one of the biggest opportunities to improve the indus...

Data dictionaries will become increasingly important in the post-cookie future of audience building and ad targeting The ad world is laser-focused on data. Brands are trying to identify the data at their fingertips while also determining how much data will be available for their ad campaigns in the future. This is especially true in the digital space, where looming changes could lead to pain points. However, many brands are stuck at the beginning. They are having trouble organizing and mining t...

Updated Mar 04, 2021 | 13:31 IST While third-party cookies would track individual user behaviour, the FLoC methodology is premised on clustering groups of users together based on particular behavioural variables. Representational image.&nbsp | &nbspPhoto Credit:&nbspiStock Images Key Highlights The new approach Google is taking towards user-targeting and ad-serving is likely to have huge implications for the digital advertising industry The technology, presumably, avoids ...

Google made some news Wednesday by noting that once it stops using 3rd party cookies to track people, it isn't planning to replace...