The genesis of corporatese | The Manila Times
THE habit of writing or speaking English corporatese begins harmlessly enough. It starts with snappy little jargon like concretize, prioritize, optimize, energize, synergize, and operationalize. Then it becomes a mild neurosis of talking and writing in euphemisms and fancy diminutives on one hand, such as describing a particularly big company loss as a tactical setback or a strategic retreat, and, on the other hand, using equally fancy superlatives such as back-to-basics strategy, best-in-class ...
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Source: manilatimes.net