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A hard lesson in hype advertising can be learned from the FTX catastrophe

A Super Bowl ad featuring Larry David had never, ever, ever been released. Weeks in advance, as is increasingly standard, there was no genuine teaser or trailer. Instead, cryptocurrency exchange FTX went old school and planned to surprise spectators with the renowned comedian during the actual game. The Seinfeld and Curb Your Enthusiasm creator was …
United States United Kingdom Ben Mckenzie Matt Damon Sam Bankman Pereira Odell

Sam Bankman-Fried charmed Washington. Then his crypto empire imploded.

Sam Bankman-Fried spent tens of millions of dollars over the past year trying to reshape how the world thinks about finance. The crypto exchange he founded, FTX, had become an industry-dominating business in just three years, valued at $32 billion in January. Now itโ€™s filing for bankruptcy.
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Crypto exchange Binance to buy rival FTX in apparent bailout - New Delhi Times - India Only International Newspaper

The cryptocurrency exchange Binance said it plans to buy its rival FTX Trading, in the latest example of how fortunes can change rapidly in the crypto world. Binance CEO Changpeng Zhao said on Twitter Tuesday that his company had signed a letter of intent to buy FTX because the smaller exchange was experiencing a โ€œsignificant…
Swan Bitcoin Cory Klippsten Changpeng Zhao Samuel Bankman Ap Photo Credit Alameda Research

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