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New Indigenous modelling agency brings representation to fashion

TORONTO Step aside, supermodels Supernaturals are here. That’s the name of a new Indigenous modelling agency with a mission: bringing representation to the fashion world. Joleen Mitton, one of the co-founders of Supernaturals Modelling, told CTV News she didn’t have that representation when she was younger. “Growing up, not seeing anyone who looked like me or my mom or my grandmother was really challenging, so we’re hoping to change that,” Mitton said. The agency based in B.C. on unceded land is brand new, but already has more than 10 models, and its long-term goal is to become a serious player in the industry. According to its website, the focus is on “healthy and high-end cultural representation.”

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