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Black influencers have long played a vital role in creating iconic cultural moments, many of which have been picked up and utilized in marketing campaigns and strategies. (Think “on fleek,” by Vine star Kayla Newman AKA Peaches Monroee a phrase brands quickly coveted with tweets like IHOP’s “pancakes on fleek” tweet and Denny’s “hashbrowns on fleek.”) They’ve also long been asking for credit for their work and resources to help them continue it and now social platforms seem to be answering their calls with new Black creator programs. In August, Facebook launched a Black creatives program and committed $25 million to Black creators on Facebook and Instagram. Earlier this month, YouTube rolled out its multi-year commitment to support Black creators with its #YouTubeBlack Voices fund. And just last week, TikTok launched TikTok for Black Creatives incubator program to invest in Black creatives and music artists on the app.

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