Pharrell, the chief global content officer. I have to start off with the guy who is the pilot because i want to make sure we are going to be safe. Explain yourself. How did you combine this idea of these incredible visual presentations and videos with sound and the ability to fly . I cant fly and take pictures at the same time. Cinematography, i love movies, i love everything. Is way to combine my passion what better way to combine my love on the air . We would like to combine our passions, like i said. Biggest citynd the in the world having so much content available to us to see avenues to shoot. It was a plethora of information we can use. It has been a wonderful experience. I met these guys like a year ago. 35,000 onut instagram. The democratization of technology, being able to get up in the sky i shot mostly with my iphone. They have followers in their bet that if we thaa made them famous on instagram, their business would pick up. We all sat down and decided we are not just a fine