What s on the Marketing Track at Digital City Festival 2021
April 13th, 11am
Manifest worked with Tommee Tippee on The Boob Life, a unified campaign which put mums front and centre to show the realities of infant feeding journeys. The campaign was faced with praise when it launched in February but also censorship from places like Facebook, which removed the video.
Neil Knowles of Tommee Tippee; Chomoi Picho-Owiny, Emily Huyton, and Isabel Thomson of Manifest; plus marketing consultant Fiona Wylie will be discussing the challenges of tackling such a sensitive and personal subject and why it s important to use digital content and creativity to break the boundaries of topics like this.
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