young marines were killed and following jason s death we received an outpouring of love and support and one of the letters we received from george allen. what made it different, it was a handwritten note parent to parent. i was able to attend the speech he was given and i was so moved that. i handed them, and he still has those dog tags to this day. i m george allen and i aperfect this message. mike: okay, frank, that gets to me, i don t live in virginia. tell me how the voters viewed it. they viewed it so emotionally two women in the special that watched that and that brought them to tears and makes me moved right now, because how they reacted to it, mother to mother. the campaign is going be to be determined by that emotional type of communication, and that ad is perfection, governor, it s really perfection. mike: and you know, very, very fast stacinating to get th
poverty than when president obama took office and 15 million more are on food stamps. president obama and i both care about poor and middle class families. the difference is my policies will make things better for them. we shouldn t measure compassion by how many people are on welfare. we should measure compassion by how many people are able to get off welfare and get a good paying job. [applause] frank, analyze the ad, how did it resonate with those voters? well, the key at the beginning of the ad he brought both republicans and democrats along, talking about the importance of jobs and how the last four years have been. and the weak republican line, it actually goes beyond the screen how positive it is. the key in the democrats, simple word, jobs, which candidate has a better policy on jobs, and every time the mitt romney talked about it in the debates or in this ad, you saw that democratic line rose, for mitt romney, the next 30
virginia succeeds. as governor i worked with the bush administration to build rils to dollars and with the obama administration to stop an aircraft carrier from moving out of virginia. , and i approve this message because washington needs more cartners and fewer partisans. as your senator, i ll partner with whoever is president of the united states. mike: i love the line, more partners how did that rate. one of the most effective in the senate campaign, he s appealing to the center. recognize those in your audience and the viewers at home. they want to see more red meat. the fact is you win or lose this election by whether you can capture the people in the center and that ad does just that. mike: let s take a look at his opponent s ad, george allen, an issue, very emotional and powerful. the hum-vee he was riding in had driven over a roadside bomb and jason and two other
it tells us that the negative ad actually does work. the one, using mitt romney s actual words against him. and number two, they showed the contrast, you see romney s assertion and then a response. and number three, it s measured, that there s no announcing, there s no angering music behind the voices, it s a very effective ad. and that 47%, that number is the reason why romney s numbers fell three or four points before this first debate. and we ve tested over 1500 ads in this election cycle. that would be one of the most effective negative ads so far. mike: all right. we re limited on time and cut to the virginia senate race because they re very intense race, could have an impact on the presidential race, tim cane, george allen. it s look at a tim cane ad and analyze it for us. i don t agree with any president all the time, but i know when our nation succeeds,
hugs the trashman. first of all, let me say, people who pick up trash do a good and important job and they work very, very hard, a job most of us won t want to do. but it doesn t mean that it s typical that we go out and hug them. i mean, seriously, have you ever gone out and hugged your trashman? okay, you can t be president either. that settles it. (laughter) i m waiting to see some video of president obama come out of the white house on tuesday when the trash truck comes by, hold it, hold it, i haven t hugged you yet. look, folks, we we appreciate your trashman, but we don t hug him. he may be wearing our neighbor s dinner from last night, still on i don t think that s something we do. it is ridiculous and frankly demeaning ad. surely they can do better. well, tkts attacking mitt romney, mitt romney the mormon. why is his faith now fair game in the political mud slinging? idaho congressman and fellow