https://www.nytimes.com/2021/05/24/dining/tiktok-food.html
Credit.Timothy O Connell for The New York Times
TikTok, the Fastest Way on Earth to Become a Food Star
The app offers explosive growth for content creators. Gen Z cooks are taking advantage.
Credit.Timothy O Connell for The New York Times
May 24, 2021, 11:39 a.m. ET
Eitan Bernath, a 19-year-old TikTok star with more than 1.6 million followers, began posting cooking content to the platform in 2019. Like many Generation Z TikTok chefs, he taught himself to cook by watching YouTube and the Food Network. He would share the things he made to Instagram, but never gained much traction.