Titling Your News Today

By Scott LorenzWestwind Book MarketingYou never get a second chance to make a first impression. That’s why the title of your book is so important. The title is the first thing potential readers will see or hear about your book. While thinking of a compelling title is easier said than

Listen to Your EldersWhile track selection has long been wound up in the red AUX cable of history, the mixtape, a curated and focused selection of songs, is a relatively new concept. For many years the only way to  listen to music was live performance, radio broadcast, or pressed vinyl records — all of which were outside the budget of creation for most folks. That is, until magnetic tape came around. Originally done Reel-to-Reel, they were wound up on massive film drums, eventuall...