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September 29, 2022
Tesla has had high brand loyalty for some time, and now that Ford is making notable strides in the EV game, people are paying more attention.
July 8, 2022
Discovery also paves way for robots and wearable devices that mimic natural motion
July 5, 2022
Automotive brand loyalty fell for both mainstream and luxury marques since the beginning of inventory shortages in March 2021; not for Tesla, though.
July 1, 2022
The company has 61 percent of the market, as of April, with Ford second with 8 percent, Hyundai third with 6 percent, and Kia fourth, also with 6 percent.
July 1, 2022
And other automakers aren't really very close to catching it
June 30, 2022
What are the top car brands with the most loyal customers? Are Subaru Forester and Outback owners still the most loyal owners? See what's changed for Subaru.
March 4, 2022
โThere is a strong correlation between inventory and brand loyalty,โ says Tom Libby of IHS Markit.
October 26, 2021
Will customers buying the 2022 Subaru Forester, 2022 Outback, and Crosstrek remain loyal with shrinking inventories? Until now, Subaru enjoyed the highest customer loyalty rate. Will that change now, or will customers remain faithful to the brand?
August 28, 2021
Brand loyalty among US consumers for new vehicles dropped to a six-year low in June, according to new analysis from IHS Markit. Analysis of new vehicle registration data through June indicates that the overall brand loyalty rate of 51% in the US market is the lowest since August 2015. This...
August 28, 2021
How loyal are customers who are buying the 2021 Subaru Forester and 2022 Outback? Until now, Subaru enjoyed a very high customer loyalty rate. See why that could change.