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The Imposterous Tom and Mietta McFarlane. The weightiness of a brief, patting Labradors and selling your way through your bottom drawer, ft Esther Clerehan

Does imposter syndrome run in the family? Does having a Dad in the biz make it easier to be creative or does it just bring pressure? Does anyone read our press releases and if so, will they notice this is a straight cut and paste of a previous press release? This episode of The Imposterous answers n
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M&C Saatchi Australia Celebrates 25 Years of Tom McFarlane – Branding in Asia Magazine

Last week M&C Saatchi celebrated a quarter-century of one of Australian advertising’s most influential and effective creative leaders, Tom McFarlane. His contribution to M&C Saatchi cannot be overstated; he created the brand in the Australian market and has been responsible for what remains some of the agency’s biggest clients and most famous work.
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Woolworths reimagines The Fresh Food People for today in new campaign via M&C Saatchi

July 23 2021, 9:58 am | BY Ricki Green | 18 Comments Woolworths is reaffirming its commitment to being the Fresh Food People with a reimagined ethos and campaign launching from today via M&C Saatchi Sydney.   Today’s Fresh Food People puts customers’ current and future priorities at the forefront and supports Woolworths’ ambition to be the country’s most loved and trusted brand. Today’s Fresh Food People continues to celebrate locally grown fresh food, but also puts Woolworths...
Lisa Milner Andrew Hicks Helene Herbert Evette Sanders Karen Muxworthy Cassie Wheeler

Woolworths goes green in latest campaign via M&C Saatchi for Olympics

Woolworths goes green in latest campaign via M&C Saatchi for Olympics July 23, 2021 9:47 The campaign via M&C Saatchi features a montage focusing on all things green at Woolworths. The 60-second spot features a list of words rhyming with “green”, as well as referencing the green and gold colours of the Australian Olympic Team. The spot references Woolworths’ plan to be powered by 100% renewable energy by 2025, which competitor Coles has also committed to. ADVERTISEMENT Andrew Hicks, Wool...
Lisa Milner Andrew Hicks Ben Eagleton Helene Herbert Evette Sanders Karen Muxworthy

Etihad Airways is launching new Flying Reimagined global brand campaign

Screen icon, Nicole Kidman, provideds the face and narrative for this airline’s evocative new “Flying Reimagined” brand campaign. Screen icon, Nicole Kidman, provideds the face and narrative for this airline’s evocative new “Flying Reimagined” brand campaign. Etihad Airways today launched its new global brand campaign with the worldwide premiere of a new television commercial (TVC) in Abu Dhabi, attended by Hollywood actress, Nicole Kidman; representatives of the global media; and h...
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Hooray Ranch hunting venue for sale in central Kansas for $32 million

A prized gem in the plains just went on the market for $32 million. This 2,200- acre hunting venue is spread across five counties in central Kansas. “Hooray Ranch is one of the biggest (agricultural recreation facility) ones for sale," said Tom McFarlane, Whitetail Properties Real Estate land specialist who is listing the property. "Theres only a few of these type properties in the Midwest. Theyre pretty hard to come by." Like other agricultural lands in the U.S., McFarlane expects this p...
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