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Place/Date: New York, NY - May 19th, 2021 at 1:00 pm UTC · 3 min read Sweet, the leading enterprise NFT solutions provider, announced the integration of its NFT distribution platform into the Shopify marketplace, empowering brands, shop owners, and IP holders to sell NFTs through existing online store-fronts. The addition of Sweet into the Shopify platform enables global retail and entertainment brands to capitalize on the growing demand for NFTs while keeping consumers in their own branded checkout experience. According to Tom Mizzone, CEO and founder of Sweet: “To date, NFTs have been primarily sold through third-party crypto marketplaces, forcing brands to make the hard choice of directing consumers to an off-brand experience. Additionally, broader consumer bases want to buy and own NFTs but are confused by complex and intimidating blockchain wallet setup, and don’t know how to get started. Now anyone can get into the NFT game through the familiar Shopify checkout exper

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