Page 10 - Tom Roach News Today

Pfizer says it is planning to seek approval to vaccinate children as young as 2 years old against the coronavirus.The pharmaceutical companys chairman and chief executive officer, Dr. Albert Bourla, said on a quarterly earnings call Tuesday that he expects to request emergency use authorization from the U.S. Food and Drug Administration to make kids ages 2 to 11 eligible for Pfizers COVID-19 vaccine in September.Bourla said that he also plans to request emergency use authorization for chil...

ZIP Advertisement Pfizer hopes FDA will endorse use of COVID-19 vaccine in kids as young as 2 this fall Share Updated: 6:44 AM CDT May 5, 2021 Matt Reed Reporter Pfizer hopes FDA will endorse use of COVID-19 vaccine in kids as young as 2 this fall Share Updated: 6:44 AM CDT May 5, 2021 Hide Transcript Show Transcript THE EYEOPENER’S MATT REED IS LIVE IN BOSTON WITH THE NEW DEVEOPMENTS IN THIS PART OF THE ROLLOUT. MATT: RIGHT NOW WE ARE AWAITI...

Tom Roach is the new VP Brand Planning at Jellyfish, a new breed of digital-first marketing company. Ahead of the launch of WARC’s 2021 Future of Strategy research project, Roach – who has worked at top 10 advertising agencies in London for over 20 years –  shares his thoughts on Jellyfish, and what it may mean about the agencies of the future. Like many in the agency world, I hadn’t heard of Jellyfish until quite recently, its brand awareness undeniably lagging its remarkable busines...

Spotify and Acast Australia held events over the past month to spruik their offerings to young media buyers and the press. Spotify revealed its local podcast strategy, including new formats, personalisation and the hunt for exclusives, while Acast relied on research to show buyers why the medium is unique and “unignorable”. Here, Vivienne Kelly breaks down what each of the podcasting giants is selling, and how they sold it.  One thing television networks are very good at is getting in th...

An 83-year-old Asian-American grandmother was spat on and knocked unconscious during a random attack by a man in Westchester, who was later apprehended, police said.Nancy Toh was attacked at approximately 7:30 p.m. on Tuesday, March 9 whil…

An 83-year-old Asian-American grandmother was spat on and knocked unconscious during a random attack by a man in Westchester, who was later apprehended, police said.Nancy Toh was attacked at approximately 7:30 p.m. on Tuesday, March 9 whil…

An 83-year-old Asian-American grandmother was spat on and knocked unconscious during a random attack by a man in Westchester, who was later apprehended, police said.Nancy Toh was attacked at approximately 7:30 p.m. on Tuesday, March 9 whil…

WHITE PLAINS POLICE REFORM COMMITTEE RELEASES DRAFT REPORT FOR PUBLIC COMMENT Subscribe White Plains, NY – February 24, 2021 . In September 2020, White Plains Mayor Tom Roach today announced the formation of the City of White Plains Police Reform Committee in response to Governor Cuomos Executive Order 203, New York State Police Reform and Reinvention Collaborative. This committee was asked to review the needs of the White Plains community served by its police department, evaluate the departm...

Jodi Summit REGIONAL- Ashley Thaemert and Ryan Miller are both looking forward to hitting the trail on Sunday for Ely’s Wolftrack Classic. The two met through a mutual love of sled dogs, though Miller is certainly later to the game. Mushing might seem very romantic, wearing a fur-trimmed parka and driving a sled through the snowy woods with a team of dogs barking in the lead. But the reality of caring for and training these four-legged athletes is a different story. There is daily care and fe...

E-commerce marketers will always be the richest of us in their access to data but, as 2021 progresses, their ability to properly evaluate decisions is increasingly being eroded. It’s mainly because of a problem with existing evaluation methods: multi-touch attribution is being undermined as ever more people and platforms are blocking the third-party cookies that make it possible. Last-click is more resilient, but most now agree that its findings on payback are unreliable. It’s also because ...