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At A Jubilant Cannes Lions, Marketers And Agencies Quietly Prepare For Recession

After three years, Cannes Lions has returned – and it feels like it’s never been away. The rosé has been flowing, the beach parties bouncing and the stages packed once more with media moguls and ever so slightly perplexed Hollywood celebrities holding court about the future of advertising. Here, among the industry’s top creative and marketing talent, the mood is one of celebration. Everything is right with the world again, then? Let’s not be too hasty.
France General United Kingdom Marc Pritchard Wunderman Thompson Tom Roach Bram Westenbrink

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­­­­­Scale-up brands: Strategies for accelerating growth

WARC Commissioning Editor Catherine Driscoll introduces this month’s WARC Guide which provides guidance for high-growth, scale-up brands. These brands have matured beyond the start-up phase and after a period of consistent growth are ready to move to the next level. However, with lower budgets and the need for a strategic pivot, they canface a host of challenges to maintain or build on their initial success.
Ashley Yetman Jane Clarke Preeti Mascarenhas Tom Roach Danielle Wiley Jon Goldstone
Source: warc.com

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