FROM gleaming, pristine rivers fringed by tropical rainforests, to dreamy beaches and islands circled by aquamarine seas, Sabah’s waters are teeming with some of the most exciting fish species known to the world of recreational fishing.
Far from being a popular pastime, recreational fishing or sportfishing is more than just a personal hobby that scales up to become a multi-billion-dollar industry in many developed countries such as Australia, the United States and New Zealand. In many of these countries, recreational fishing is a big engine in the economy because as an industry, recreational fishing provides a living for countless of people in business ranging from fishing tackle, accessories manufacturing, to travel and hospitality, to boat manufacturing.
To put this into perspective, a study by Recfishwest Australia issued in 2019 found that recreational fishers in Western Australia spent a staggering AUD$2.4 billion per year on fishing related activities such as
About six years ago, Zulfadly Harun’s keen interest in kelah farming, due to its great potential in the local market, prompted him to quit his broadcasting career to venture into the breeding of the ‘king of the river’