To revist this article, visit My Profile, then View saved stories.
It’s hard to imagine that as little as 20 years ago, if Puglia was known to those outside of Italy at all, it was simply for being the heel on the peninsula’s boot. Fast forward two decades later, and it’s not only firmly cracked the code for a perfect Mediterranean vacation, but ranks among the most desirable destinations for Italophiles who want to venture beyond the well-established tourist hotspots of Tuscany and the Amalfi Coast.
It’s not difficult to see why. The relatively flat landscape features some of the most gorgeous towns in Italy from the bleached walls of Ostuni to the quaint domed roofs of Alberobello’s traditional
6 exciting Italian luxury resorts to visit msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.
Hotspots like Alberobello, a Unesco-listed settlement of trulli and Lecce, dubbed Florence of the South for its Baroque architecture (now written off as tourist traps by snobs), of course rose even more in popularity and yet despite a growing fame across the board there was still this underrated, off-grid feel. Puglia still felt very much like an “if you know, you know” kind of place.
Alberobello is the famous town of trulli
It was only a matter of time before large premier hotel groups like the Four Seasons would set their sights on the destination, and their Puglian debut will mark the region’s first large-scale luxury hotel. I can t pretend my heart didn t sink a little when I saw the news. What will happen to this precious place I am so attached to? Will the memories get swallowed up by new-fangled hangouts, expensive beach rates and a fresh wave of holidaymakers appropriating it as their own discovery?