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New Zealand is tapping into a leading digital platform to attract Chinese tourists to visit New Zealand as the important visitor market recovers, Tourism Minister Peeni Henare said today. A new partnership between Tourism New Zealand and Xiaohongshu announced today in Shanghai will enable New Zealand to be promoted to as a travel destination to a significant Chinese consumer base. "Global competition for visitors is fierce, this partnership with what is referred to as China's Instagram will help reach Xiaohongshu's 260 million monthly active users and attract more tourists, helping to drive our economic growth and recovery," Peeni Henare said. "We want the Chinese consumers to know New Zealand is open for business and this partnership will help showcase our special offerings for travellers to share their experiences with each other. "The tourism sector is continuing to strengthen to close to pre-pandemic levels, according to latest data and estimates,over 60

New zealandPeeni henareTourism minister peeni henareTourism new zealandLittle red bookAotearoa new zealandNew zealand is tapping intoa leading digital platform to attract chinese tourists visit as the important visitor market recoversOurism minister peeni henare said todaya new partnership between tourism zealand and xiaohongshu announced today in shanghai will enable to be promoted asa travel destination toa significant chinese consumer base quot global competition for visitors is fierceHis partnership with what is referred to as china 39s instagram will help reach xiaohongshu 260 million monthly active users and attract more touristsElping to drive our economic growth and recoveryUot peeni henare said quot we want the chinese consumers to know new zealand is open for business and this partnership will help showcase our special offerings travellers share their experiences with each other tourism sector continuing strengthen close pre pandemic levelsCcording to latest data and estimatesRover 600000 visitors are expected to arrive this winter quot the government 39s investment in regional infrastructure while borders were closedEans were ready to welcome our chinese visitors who second largest visitor market pre covid quot consumers are increasingly utilising trusted social media platforms that provide recommendations and reviews guide their purchasing decisions partnering with xiaohongshu is an opportunity tap into influential travel content creatorsNabling tourism new zealand to share the beauty and diversity of potential visitors in china