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Data, it’s practically the new currency. These days almost all companies use collected data from their users. Although we are getting used to living in an increasingly data-driven world, we are still in our infancy when it comes to making this data transaction secure and verifiable. For the longest time, third-party companies have been used to track, collect and deliver the data from the users to the vehicle companies that need it.
The untrustworthy nature of these companies has always been an issue holding the market back. On top of that, informal transactions and agreements by users aren’t just unverifiable, they are often untraceable. The solution to that has now been proposed by Taraxa, a partner of Toyota Connected Company, in the form of their new platform Helio.