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April 02, 2021
Kylie Jenner has turned Kylie Cosmetics into a multimillion-dollar business.
Reuters
Remember when every other celebrity suddenly decided to launch their own fragrance? We’re talking about the 1990s and early 2000s, although some continued the trend for a while longer.
Back to the present, there’s a new category catching the interest of the stars: welcome to the era of celebrity beauty brands. From make-up to skin, hair and body care, more and more celebrities are launching their own beauty brands – and it doesn’t look like the trend is going to end any time soon, although it’s not entirely new either.