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Are Star Ratings Enough To Gauge Customer Sentiment?

Are Star Ratings Enough To Gauge Customer Sentiment?
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Laura kegleyForbes business development councilCustomer serviceRevenue growthLack of nuance and contextNegativity biasDiscrepancy between ratings and review textSpecific topics driving ratingsRule based approachMachine learning approachHybrid approachLexicon based approachAspect based approachTracking customer sentiment over timeCustomer segmentationProduct improvements