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Real Bread Campaign calls out Tesco for allegedly distorting 'freshly baked' claims

The Real Bread Campaign has submitted a trading standards complaint that accuses Lidl of purportedly misleading consumers. It might not be the only one ...

Is your loyalty card REALLY a good deal? How price of biscuits, toilet roll and chocolate are hiked days before offering discounts - as supermarkets make £300m from selling customer data amid a surge in new sign-ups

Tesco and Sainsbury's have boosted their Clubcard and Nectar schemes in recent months with thousands of discounts in an attempt to get more customers to sign up.

The loyalty card cult netting supermarkets millions

When asked if the cost of living crisis was fuelling a surge in loyalty card sign-ups, Tesco chief Ken Murphy told reporters: “You’d be mad to shop without a Clubcard.”

I bought exactly the same shopping from Asda and with the Tesco Clubcard to see which is cheapest

Marginal price difference between Tesco Clubcard items and rival

Tesco and Sainsbury's accused of misleading shoppers

Which? accused Sainsbury's and Tesco of 'potentially dodgy tactics' on Tesco Clubcard and Nectar Point offers

Tesco and Sainsbury's accused of misleading shoppers

Supermarket loyalty card prices 'not as good as they seem' – Which? | The Wiltshire Gazette and Herald

Which? said 29 of the 141 member-only promotions it analysed were at their so-called ‘regular’ price for less than 50 of the six month period.

Supermarket loyalty card prices 'not as good as they seem' – Which? | East London and West Essex Guardian Series

Which? said 29 of the 141 member-only promotions it analysed were at their so-called ‘regular’ price for less than 50 of the six month period.

Supermarket loyalty card prices 'not as good as they seem' – Which?