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The $128 billion retail media industry is the hottest space in advertising right now — and its growth tear is coming at the expense of Google and TV

What is Response in Marketing Communication?

Has anyone ever wondered how marketing communication influences our actions? In everyday life, we make decisions based on marketing communication, such as buying something or sharing a recommendation, all of which is influenced by a powerful force known as response. A brief explanation of the meaning of response in marketing communication is provided in this […]

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