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Looking ahead, 2023 will be an important year for our industry as travelers discover new ways to travel and experience different cultures while continuing to place their values, like sustainability and inclusivity, at the top of their decision making during the booking process. Data remains a critical element to the work we do, allowing us to identify and follow the continuous changes in traveler behavior over the last two years and provide the travel industry actionable insights to capture traveler demand.
Travel intent is on the rise and we’re seeing increased hotel occupancy across every region. To capture demand, hotel marketing strategies should be in place to reach the ideal traveler at each stage of the booking process. In this post we discuss a variety of strategies hotels can use to attract travelers and highlight some global properties that are leading the way with strong, creative campaigns.