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Travis Scott's McNugget Pillow Is v "Expectation vs Reality"
Travis Scott's McNugget Pillow Is an "Expectation vs Reality" Mood
Getty Images / Jerritt Clark / Highsnobiety
From day one, Travis Scott's McDonald's collab was covered with hype (and questions). Though the hugely successful collaboration ran from September 8 to October 4, 2020, La Flame and McDonald's stans are only just getting their hands on one of the most sought after pieces in the collection — the Chicken McNugget cushion — and it's proving to be a memeable tale of "expectation vs reality."
“If you think I’m buying a $90 body pillow shaped like a McDonald’s chicken nugget ur absolutely right,” one Twitter user said at the time, while another wrote, “Never knew I needed a Cactus Jack chicken nugget body pillow until today.” That vibe was echoed by so many that, unsurprisingly, it quickly sold out, and soon after the resale prices went through the roof.
Travis-scott-mcnuggetKoindrick-lamarTravis-scott-mcdonaldTwitterMcdonaldTravis-scottChicken-mcnuggetCactus-jackடிராவிஸ்-ஸ்காட்-மக்டொநல்ட்ட்விட்டர்மக்டொநல்ட்டிராவிஸ்-ஸ்காட்Even in a year without releasing an album, Travis Scott still put numbers on the boards with over four billion Spotify streams, which is comparable to Eminem’s entire discography — and Slim Shady added two projects to his discography in 2020.
Houston’s rager spent most of the year injecting his brand with partnership steroids to make it the strongest in all of Hip Hop and companies are rushing to his doorstep launching million-dollar pitches at him as rampant as James Harden’s three-pointers.
With the coronavirus pandemic forcing artists to improvise and find revenue streams other than the usual live appearances and touring, Scott’s pivot to the branding and product side has proved to be a lucrative one. Covering
MexicoSwedenHoustonTexasUnited-statesSwedishMichael-jordanTravis-scottTrey-alstonJames-hardenTravis-scott-mcnuggetKanye-westFounder and CEO, CTS EVENTIM
In terms of scale and impact, how would you describe 2020 and the current crisis’ impact on your business and the biggest challenges?
Even though we are currently experiencing the most difficult phase ever in our corporate history as a result of the corona pandemic, we are looking confidently to the future. Crises are above all an opportunity for a company to show its strengths. The biggest challenge for the entire industry, however, is that nobody can predict with certainty when live entertainment will return to its familiar extent.
What strategies have you and your businesses implemented and/or are you considering implementing to address these challenges?
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