Page 10 - Treasure Data News Today

We cover what a CDP is, what it isn't, to help understand how these marketing managed platforms can help create a unified customer experience

Global beer company AB InBev struggled to unify and secure their data management strategies that spanned across 40+ countries and 500+ brands. To break down data silos and better inform their marketing strategy, they partnered with Treasure Data to implement a CDP interface. Explore this case study to learn how CDPs help you deliver great CX.

CMOs top 8 martech stories for the week - 22 July 2021 All the latest martech, adtech and customer technology news from Salesforce, Slack, Zoho, SugarCRM, Zoom, Xandr, Braze, mParticle and UserTesting. Salesforce completes US$27.7bn Slack acquisition Salesforce has officially completed its acquisition of collaboration software vendor, Slack, seven months after announcing the US$27.7 billion deal. Together, Salesforce and Slack said they aim to deliver a Slack-first Customer 360 that gives com...

OneOf is a new green NFT platform built specifically for the music community, with an aim to break down economic barriers to entry.

OneOf is a green $63M funded music NFT platform for the rest of us Whitney Houston, Doja Cat, Quincy Jones, John Legend, TLC, Charlie Puth, Jacob Collier, G-Eazy, Alesso H.E.R. AURORA, and The Kid LAROI are among the artists set to release NFTs on the new OneOf platform. While superstar names and $63 million in seed funding will bring attention to OneOf, its real potential lies in plans to break down the barriers that prevent most artists from launching NFTs and most fans from buying them. B...

SoftBank invests RM250 million into Axiatas data analytics subsidiary ADA Details 11 May 2021 Axiata Group’s subsidiary ADA has formed an alliance with SoftBank, investing approximately RM250 million (US$60 million) in ADA to expand and accelerate the group’s analytics, data and AI digital marketing business in the region.  Following the investment, SoftBank will hold 23.07% shareholding of ADA, establishing ADA’s valuation at RM1.07 billion (US...

SoftBank Corp buys 23% in Malaysian telco Axiata’s AI unit for $60m Photo: Bloomberg May 11, 2021 Malaysian telecommunications firm Axiata Group Bhd announced on Tuesday that Japan’s SoftBank Corp will invest $60 million in its digital analytics and artificial intelligence (AI) unit ADA for a 23% stake. Following the investment, the valuation of ADA, which designs and executes integrated digital, analytics, and marketing solutions for its clients, stands at 1.07 billion ringgit ($260 millio...

Xsolla Acquires Slemma, an Advanced Data Analytics and Visualization Company Xsolla, the video game commerce company powered by its Transaction Engine and Business Engine to help developers and publishers market, sell, connect and optimize their games globally, has announced the acquisition of Slemma, an advanced data analytics and visualization reporting platform. The web-based tools allow users to create simple, easy-to-use and dynamic data reports with customizable dashboards. Xsolla will in...

Snipp Interactive Inc.: Snipp Announces Three Key Additions to Strategic Advisory Board VANCOUVER, BC / ACCESSWIRE / April 21, 2021 / Snipp Interactive Inc. ("Snipp", the "Company") (TSXV:SPN)(OTC PINK:SNIPF), a global provider of digital marketing promotions, rebates, and loyalty solutions, is pleased to announce the addition of Derrick Horner, Tom Treanor, and Sumit Rastogi to its strategic advisory board. Derrick Horner will assist Snipp with overall growth strategy and with identifying new ...

Snipp Interactive Inc. (OTC: SNIPF) (TSX-V: SPN), a global provider of digital marketing promotions, rebates, and loyalty solutions, is pleased to announce the addition of Derrick Horner, Tom Treanor, and Sumit Rastogi to its strategic advisory board.Snipp Interactive Inc. (OTC: SNIPF) (TSX-V: SPN), a global provider of digital marketing promotions, rebates, and loyalty solutions, is pleased to announce the addition of Derrick Horner, Tom Treanor, and Sumit Rastogi to its strategic advisory boar...