Headquartered in Creve Coeur, Soft Surroundings is looking to sell its direct-to-consumer assets to online women’s clothing brand Coldwater Creek under Newtimes Group, according to a news release.
Business Insider s 20 biggest advertising and media stories of the year ljohnson@businessinsider.com (Lauren Johnson)
Hi! Welcome to the Insider Advertising daily for December 31. I m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com
For today s newsletter, the last of the year, we re recapping the year s biggest stories. The pandemic and financial crisis shook up the advertising and media industries, which is reflected in our top stories that span ad agencies, brands, media companies, and the influencer industry.
Our advertising and media team has grown significantly this past year to produce this journalism. To read the below stories, learn about our subscription offers here.
Hi! Welcome to the Insider Advertising daily for December 31. I m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com
For today s newsletter, the last of the year, we re recapping the year s biggest stories. The pandemic and financial crisis shook up the advertising and media industries, which is reflected in our top stories that span ad agencies, brands, media companies, and the influencer industry.
Our advertising and media team has grown significantly this past year to produce this journalism. To read the below stories, learn about our subscription offers here.
Walmart Media Group; Amazon; Boxed; Shayanne Gal/Business Insider This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Advertising on e-commerce sites has been a bright spot during the pandemic for retailers as online shopping takes off.
Amazon has long been the biggest ad platform but Walmart, CVS, Rite Aid and others want to challenge its dominance by pitching advertisers things like more granular data and new audiences.
Business Insider assembled a list of nine people leading advertising at the retailers. They include Walmart Media Group s Rich Lehrfeld and Instacart s Seth Dallaire.
The advertising industry has taken a big hit from the pandemic, but e-commerce companies are reaping the benefits.