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BBCNEWS Talking Business June 4, 2024 10:41:00

Written the book on this. its called the invisible game the secrets and the science of winning minds and winning deals. kai—markus mueller, a real pleasure having you on this show. and kai, lets start with this. what are some of the tips and tricks that retailers use? well, there is a wealth of them in consumer psychology. but ill tell you a few of them. a very, very, very strong component is, for example, the default effect. so, for example, if you have a subscription, it renews by default an...
Markus Mueller Default Effect Consumer Psychology Red Signs Let It Go

BBCNEWS Talking Business June 4, 2024 23:40:00

Expensive food habits. well, on that point, kona lasker haque, my friend. a real pleasure having you on the show, as always, and, kona, ill talk to you soon. thank you so much. so there you go, thats the start of how prices get set. but how much does psychology play in the price that we pay for our shopping? well, my next guest has literally written the book on this. its called the invisible game the secrets and the science of winning minds and winning deals. kai—markus mueller, a real pleasur...
Commodities Expert Kona Lasker Haque Food Habits Psychology Play My Friend Markus Mueller Default Effect

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