With some multiconcept operators purchasing a variety of chain restaurants, co-branding has gained new life. For those who may not be familiar with co-branding, on the surface it’s not a difficult concept: A company seeks to operate multiple brands from the same location. Execution, however, can be a little more challenging.
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Savvy Sliders, a 35-unit fast casual based in Michigan, recently announced a goal to reach more than 500 restaurants in four years. But if chief development officer Bryon Stephens is being honest, he typically isn't comfortable with publicizing those figures. In one way, it can set unrealistic expectations. But it also places the brand in a box, he says. It's a high figure, but maybe 500 isn't the ceiling; Stephens is a believer in doing everything right, and if that occurs, opportunities have no bounds.
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