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Dr Barbara Sturm, whose skincare range is beloved by celebrities and beauty editors alike, says there is a strong argument for putting your money into a doctor-led brand. “Healthy skin and good skincare is all about science,” she says. “It therefore makes sense to buy skincare from a doctor, as the products are [reliably] focused on efficacy and ingredient science.” She started her own brand to cater to her patients’ post-treatment skincare needs, and to ensure they were following an effective regime to enhance in-clinic results.  Of course, they aren’t all made equal. “Doctor-led brands aren’t automatically infused with magic,” she says. “The only thing that sustains a brand is proven results.” With that in mind, British

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