Triptease Platform News Today

In todays digital landscape, paid search advertising has become a crucial strategy for hotel marketers looking to maximize their online visibility and drive direct bookings. However, with the ever-increasing competition and complex algorithms, its essential to have a comprehensive understanding of paid search to stand out from your competitors.

Metasearch engines like Google dominate the online travel market. Hotels need to optimize their strategy to remain competitive in this volatile, real time advertising space. While OTAs can sometimes seem like an unbeatable force, hotels can level the playing field by implementing a comprehensive metasearch strategy that allows them to attract potential guests and increase their profitability.

Your customers expect personalization as standard. But according to a recent Triptease survey on customer data, many hotel marketers are still only capturing very little data about potential guests.

If there’s one piece of feedback we always hear from hoteliers who attend the Direct Booking Summit it’s that they left with a notebook packed with new tips, ideas and strategies to implement at their hotel right away.

Price Match on Meta is a game-changing new feature within the Triptease Data Marketing Platform that allows hoteliers to discount the direct price for each individual meta customer at just the right time and by just enough to make the direct price the best choice for that specific guest. When you’re being undercut by a major OTA like Expedia or Booking.com (who would typically inspire a higher level of brand trust from customers than smaller ‘random.coms’) or when your being undercut by a...

The Direct Booking Summit is an event that welcomes hoteliers to share their problems, find solutions and build a supportive community focussed on increasing direct bookings. Our recent summit in New Orleans was no different.

Triptease is a SaaS startup building industry-leading software for the hotel industry. The company was co-founded in 2015 by Charlie Osmond, Alasdair Snow and Alexandra Zubko and has offices in London, New York and Singapore. Tripteases most recent funding was lead by British Growth Fund alongside Notion Capital and Episode 1. The Triptease Platform is built to help hotels take back control of their distribution and increase their direct revenue. The platform identifies a hotels most valuable gu...

Wholesalers play an important part in hotel distribution, especially if you have large inventories to fill. But they’re also a major sore spot for the industry, with problems like rate leakage (when wholesalers pass on rates to OTAs to who undercut the ‘brand.com’ site) often creating distribution nightmares.

It’s no secret that the mobile booking process for hotels trails behind other industries in terms of speed and user experience.

Chris Peppers, Director of E-Commerce at H-Hotels.com, had a clear goal when travel began reopening in early summer 2021. He wanted to ensure visibility for his properties across all hotel metasearch channels and to show every user that booking direct is the best option.