Page 2 - Trish Riswick News Today

While “air rage” may seem to be another inevitability of living through a pandemic, some places aren’t seeing many frustrations unleashed in the skies.

While “air rage” may seem to be another inevitability of living through a pandemic, some places aren’t seeing many frustrations unleashed in the skies.

Social media is the biggest arena for brands trying to generate buzz in the days leading up to the Big Game. And on gameday itself, fans take to social media to pontificate about which ads worked — and which ads fell flat. New insights from Hootsuite shed light on which brands received the most social media attention during Super Bowl LVI.

This week is like the advertising playoffs: a pre-show competition to garner attention on social media to determine which brands are going to make the biggest splash on the day of the Big Game. There are valuable lessons to be learned here, even for brands that won’t be advertising during this year’s Super Bowl. The Drum partnered with Hootsuite to see who is winning. Here’s what you need to know.

New Hootsuite data indicates that social media users are loving Super Bowl LVI’s big food and beverage brands right now. On the flip side, automotive brands like Nissan and Toyota are seeing higher-than-average negative sentiment, while some brands are failing to even make a splash. So what’s the formula for winning on social ahead of the big game?