Page 5 - True Elements News Today

Hindustan Unilever Limited has invested close to INR 335 Cr in acquiring stakes in two D2C nutrition brands OZiva and Wellbeing Nutrition.

Hindustan Unilever Ltd. is set to expand its nutrition as well as beauty and personal care businesses with two new acquisitions. The country's largest fast-moving consumer goods maker has cumulatively invested Rs 334 crore in two digital-first start-ups—OZiva and Wellbeing Nutrition, it said in an exchange filing on Thursday. This marks its foray into the Rs 30,000 crore health and wellness market that is "fast-evolving" post the pandemic.

Pharmaceutical major Mankind has picked up a majority stake in D2C wellness brand Upakarma Ayurveda through one of its subsidiaries.

The FMCG veteran spoke of the importance of entrepreneur contributions in a country’s economic growth at the ASCENT Conclave 2022. 

Through the campaign, the brand encourages the audience to choose ‘Food That Does Not Lie’ and places True Elements as not just a health brand, but also a transparent and honest brand.

Best Media Info: Through the campaign, the brand encourages the audience to choose ‘Food That Does Not Lie’ and tastefully declares that it is not just a health brand, but also a transparent and honest one| Ad Craft News

D2C investor RPSG Capital's second fund would primarily comprise domestic LPs and will involve larger ticket sizes for D2C investments

Indian multinational consumer goods company Marico’s founder and Chairman Harsh Mariwala reckons that companies should place a greater emphasis on innovation when conducting business.

The last few years have also seen a slew of direct-to-consumer (D2C) startups entering the space and competing with the established players

The last few years have also seen a slew of direct-to-consumer (D2C) startups entering the space and competing with the established players