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Price and also competition for buyers. >> reporter: tan works for red fin where until fairly recently the ceo, glenn kelman was -- >> scared to death was probably how i felt a year ago. we were really worried about the market. it had been many years since we had seen a rally, and now this year we feel very confident. >> reporter: confident because home prices in 20 targeted cities over the past year rose about 12%, and in some markets by even more. in atlanta prices shot up almost 21%. in las ve...

Market. it had been many years since we had seen a rally. now this year, we feel very confident. >> reporter: confident because home prices in 20 targeted cities over the past year rose about 12%, and in some markets by even more. in atlanta, prices shot up almost 21%. in las vegas, more than 22%. and in san francisco, nearly 24%. the general slow improvement of the economy and the reemergence of investors convinced home prices have hit bottom are credited with making sellers so happy. >> on the...