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How agencies use call tracking to become indispensable to clients Call tracking has helped agencies better position themselves as strategic business partners. And as the technology continues to evolve, it will become a point of differentiation for many agencies Sponsored Content: CallRail on March 9, 2021 at 7:00 am More Before call tracking and digital marketing tools were commonplace, businesses relied on customers to track ad effectiveness. When the phone rang, they’d ask, “How di...