what is the danger in giving this company your face? your face is something that is used to identify you and can unlock your identity around the world online. reporter: it s owned by prisma labs who previously worked in russia. it was incorporated in the u.s. they told nbc news, we don t have any presence in the russian federation. the company says that photos will be immediately deleted from their servers after the avatars are ready. they make me feel powerful. they make me feel strong and confident. reporter: are loving the new looks regardless of the risk. savannah sellers, nbc news. up next, we will look at a program that jump statarts young g lives s and is insnspiring america. t t we got gututs, . we got frereedom. we g got po. we got f future. so letet s drive o on. anand make thehe future we wannana see, togegether. so letet s drive o on. because your n new ford vevehe is jusust the starart of a journrney.