Pinterest, Instagram, TikTok and now Twitter: the main platforms are all getting into e-commerce with a live element. It’s a recent trend that has got a boost from the global health situation and could soon be worth hundreds of billions of dollars, like what is already happening in China.
Shopping channels 2.0?
In the run-up to the holiday season and, in particular, Thanksgiving in the United States, YouTube had announced the
SAN FRANCISCO, Dec 1 ― Instead of piling into the mall like all the other last-minute shoppers, how about doing your shopping on social media? Pinterest, Instagram, TikTok and now Twitter: the main platforms are all getting into e-commerce with a live element. It's a recent trend that has got a.
Instead of piling into the mall like all the other last-minute shoppers, how about doing your shopping on social media? Pinterest, Instagram, TikTok and now Twitter: the main platforms are all getting into e-commerce with a live element.
According to Twitter, the livestream, to be hosted by American singer Jason Derulo, will be a “30-minute variety show” that will feature “electronics, home goods, apparel, seasonal décor, surprise special guests, and much more.”