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May 7, 2023
Overall, experts feel that the rivalry between Disney Star and Viacom18 has supercharged sports telecasts, with more viewers coming in to watch IPL across the mediums.
May 4, 2023
Best Media Info: Kapoor, Head - Distribution and International, Disney Star, discusses in detail the company's efforts to collaborate with its partners to take sports deeper into the Indian market, as well as their re| Television News
April 28, 2023
Best Media Info: The various advantages that brands claim to have gained during IPL 2023 are quicker outreach, higher return on investment (ROI), improved co-television viewership, and heightened brand recognition, am| Television News
April 17, 2023
Disney Star, the official television broadcaster of TATA IPL 2023, told Business Today that peak concurrency in the first 10 matches of the marquee cricket tournament touched 5.6 croreโthe highest it has ever been (excluding the two years of Covid), thus, returning to their 2019 high.ย
April 11, 2023
Best Media Info: Advertisers believe that despite the cost of association with IPL being much higher than other impact options available to them, good viewership in the coming weeks is likely to build confidence to le| In-depth News
April 11, 2023
Best Media Info: BARC data rubbishes claims about TV viewership declining as the opening match of IPL 2023 shows high growth across reach, ratings, engagement and consumption| Partner Content News
April 10, 2023
Best Media Info: Stating the BARC data, Star Sports said that the opening fixture clocked 8.7 billion minutes of consumption on TV, which is 47% more than last year and the highest ever, other than IPL editions played| Television News
April 6, 2023
Mumbai : Broadcast Audience Research Council (Barc) India has released currency data for week thirteen, i.e. 25 March to 31 March 2023. As per data for the all India 2+ target group, STAR Maa is the most watched channel in India with an average minute audience (AMA) of 2505.87(000). It was followed by Sun TV at 2370.6(000) AMA, STAR Plus at 2233.14(000) AMA, Dangal at
April 5, 2023
The company has so far roped in 13 brands, including Dream11, Asian Paints, Thums Up, Airtel, Cadbury, Mountain Dew, Parle Biscuits, Kamla Pasand, Rupay, Britannia, Tata Neu, Jindal Panther TMT Rebars and LIC.
February 25, 2023
Are you doing anything, or what are you doing to make it so they dont have to? >> yeah, i think you hit the nail on the head with that last part. i wouldnt presume to tell them what they can or cant do. they have their own agency to make those decisions themselves. our responsibility is to help give them as much information as possible to make decisions on where theyre going and when. but, to your latter point, our goal overall is that no athletes should have to go do that. and to do that we nee...