Page 8 - Typeerror Network News Today

The rise of collaboration apps in China, and how marketers can harness their potential Download Share Workplace transformation remains one of the pandemic’s biggest stories. As companies shifted to remote work in 2020, adoption of collaboration tools in China skyrocketed—and Tencent’s app for enterprises, WeCom, was no exception. The app’s interoperability with WeChat and arsenal of business features will make it a valuable asset for marketers even after offices reopen. In April 2016, W...

In the UK, search’s saving grace was strong growth in ecommerce Download Share Search had a challenging time during the pandemic. Spend grew just 5.3% to £7.34 billion ($9.41 billion) in 2020, down from 17.7% the previous year and significantly down on our pre-pandemic estimate of 12.2% growth. However, this latest forecast is a reversal on our interim August 2020 estimate, when we expected a decline of 1.7% for the year. Travel spending is predominant in search, so 2020 was likely to be a r...

Q&A: How Pizza Hut approaches its global partnerships to meet consumer needs Download Share Over the past few years, amid a huge digital transformation, Pizza Hut has had to pivot from traditional restaurant service and carryout to ecommerce. In addition to its shift toward digital, another key area of focus for the company has been its global partnerships with brands like Unilever’s Ben & Jerry’s. We recently spoke with Courtney Vogel, vice president of marketing and strategic partnerships...

Amazon’s Sponsored Brands now make up nearly one-quarter of its console ad business Download Share The news: Spending on Amazon’s Sponsored Brands ads grew a healthy 25% year over year (YoY) last quarter and now account for 23% of Amazon’s pay-per-click ad business, per Merkle’s Q1 2021 Digital Marketing Report. For comparison, Merkle reported that spending on Amazon’s Sponsored Products ads only grew 0.1% YoY. The bigger picture: Companies like Pacvue and Tinuiti also reported higher...

On today's episode, we discuss Facebook letting users choose how their News Feed looks, Clubhouse adding tipping, tech giants betting people are ready for augmented reality (AR) glasses, making the most of "micromoments," Apple making a car, what happens when you look down at your phone while walking, and more. Tune in to listen to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and senior analyst at Insider Intelligence Sara M. Watson.

Boomers have 10 times the household wealth of millennials in the US Download Share For more insights and key statistics on the biggest trends in todays most disruptive industries, subscribe to our Chart of the Day newsletter. Boomers had twice the household wealth of Gen X and 10 times that of millennials in the US in Q3 2020. This disparity is increasing rapidly as well; boomers household wealth increased by over $18 trillion since 2014, while millennial wealth increased by just $4 trillio...

Insurtech Hedvig goes full-stack to power European expansion Download Share per its press release. Launched in 2018, Hedvig offers rental and homeowners insurance via its app to 50,000 users in Sweden and Norway, and it now plans to expand across new European markets. The insurtech raised €7.5 million ($8.6 million) last October, bringing its total raised to date to €20 million ($22.8 million). With the EU license, Hedvig can accelerate its growth by freely launching proprietary products ...

US adults find print and TV ads more trustworthy than social media ads Download Share While the majority of US adults don’t particularly trust any form of advertising, nearly half said they trust print,

(More) digital trends for 2021: The future of grocery is digital Download Share We recently released our “10 Key Digital Trends for 2021” report, which spotlighted the rise of Disney as a streaming powerhouse, the enactment of a federal privacy law, first-party data reigning supreme, and more. But which major trends narrowly missed the cut? Here’s our fifth in a series of additional transformative developments that ought to be on your radar throughout 2021. Read about the fourth runner-u...

Among performance marketers, CTV is a growing priority | Sponsored Content This article was contributed and sponsored by SteelHouse. Share Record numbers of advertisers have gravitated toward connected TV (CTV) in the past year. But among the rapid rise in adoption, an interesting trend has emerged—a growing number of brands and agencies are using CTV as a direct-response performance channel. How performance marketers embraced CTV in 2020 In our 2021 Post-Holiday Connected TV Report, in whic...