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77-year old ice cream chain Baskin-Robbins getting a makeover

The makeover has been a long time coming.

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Baskin-Robbins is getting a makeover — and will sell bicycles

Overall, ice cream sales at U.S. scoop shops grew 4.4% from 2019 to 2021, according to Euromonitor International.

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Baskin-Robbins is getting a makeover — and will sell bicycles

Baskin-Robbins is making some changes.

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Baskin-Robbins changes logo in major rebrand

The 77-year old ice cream shop, Baskin-Robbins, is tweaking its logo, employee uniforms and packaging in it s first major update since 2006.

Jason macedaBurton burt baskinEuromonitor internationalBaskin robbinsJerid grandinettiRobbins iceNon dairy mint chocochunkTotally unwrappedUbe coconut swirl

This 77-year old ice cream chain is getting a makeover

CBS 58 is your local source for the Milwaukee news, Milwaukee weather, and Milwaukee sports.

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