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This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Naomi Ionita is a partner at Menlo Ventures focused on early-stage B2B SaaS companies. She previously spent 13 years as an operator and built growth and monetization teams at Evernote and Invoice2go. In this op-ed, Ionita says to focus on monetization over user acquisition. According to a study from Price Intelligently, the impact of improving monetization is ...