McDonald s adds K-pop spice to menu with new BTS meal Reuters 1 hr ago
April 19 (Reuters) - McDonald s Corp has tapped Korean pop sensation BTS to promote a new meal, in a move that the world s largest fast-food chain hopes will expand the reach of its U.S.-based celebrity promotional campaigns to a global scale.
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The Grammy-nominated boy band s meal will launch starting next month in nearly 50 countries, including South Korea, McDonald s said in a statement on Monday, and will include chicken McNuggets, fries, and two dips.
The burger chain has seen its revenue outside the United States drop during the COVID-19 pandemic. The company is tapping on promotional campaigns through celebrity endorsements and limited-time menu items to get customers back into restaurants as economies reopen with the roll-out of vaccines.
McDonald s adds K-pop spice to menu with new BTS meal
04/19/2021 13:16
(Reuters) - McDonald s Corp has tapped Korean pop sensation BTS to promote a new meal, in a move that the world s largest fast-food chain hopes will expand the reach of its U.S.-based celebrity promotional campaigns to a global scale.
The Grammy-nominated boy band s meal will launch starting next month in nearly 50 countries, including South Korea, McDonald s said in a statement on Monday, and will include chicken McNuggets, fries, and two dips.
The burger chain has seen its revenue outside the United States drop during the COVID-19 pandemic. The company is tapping on promotional campaigns through celebrity endorsements and limited-time menu items to get customers back into restaurants as economies reopen with the roll-out of vaccines.
By Syndicated Content
Apr 19, 2021 8:16 AM
(Reuters) - McDonald s Corp has tapped Korean pop sensation BTS to promote a new meal, in a move that the world s largest fast-food chain hopes will expand the reach of its U.S.-based celebrity promotional campaigns to a global scale.
The Grammy-nominated boy band s meal will launch starting next month in nearly 50 countries, including South Korea, McDonald s said in a statement on Monday, and will include chicken McNuggets, fries, and two dips.
The burger chain has seen its revenue outside the United States drop during the COVID-19 pandemic. The company is tapping on promotional campaigns through celebrity endorsements and limited-time menu items to get customers back into restaurants as economies reopen with the roll-out of vaccines.
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April 16 (Reuters) – Cruise industry executives met with health experts and White House staff earlier this week, the Centers for Disease Control and Prevention (CDC) said on Friday, following criticism of its guidelines on restarting voyages.
The discussion, which centered around how the pandemic-battered industry could get back into business, comes after the CDC said passengers and crew would need COVID-19 vaccine shots and more frequent testing, but did not give a timeline on when it will lift its ban on cruises.
Carnival Corp, the industry’s largest player, had said the instructions were “unworkable” and threatened to shift home ports of its cruise ships to other parts of the world if the United States did not allow it to start sailing.
Cruise industry executives, health experts meet to discuss restart plans
04/16/2021 14:55
(Reuters) - Cruise industry executives met with health experts and White House staff earlier this week, the Centers for Disease Control and Prevention (CDC) said on Friday, following criticism of its guidelines on restarting voyages.
The discussion, which centered around how the pandemic-battered industry could get back into business, comes after the CDC said passengers and crew would need COVID-19 vaccine shots and more frequent testing, but did not give a timeline on when it will lift its ban on cruises.
Carnival Corp, the industry s largest player, had said the instructions were unworkable and threatened to shift home ports of its cruise ships to other parts of the world if the United States did not allow it to start sailing.