Page 7 - Ultimate Driving Machine News Today

There are many definitions of the term brand. One of my favorites is this: A brand is a promised delivered.

God Save the Branding Queen: A tribute by Robin Wight. From PR Week

'The Ultimate Driving Machine' is a pretty great slogan, but it's created a constant problem for BMW. If th...

It's up to you to decide if that's a good, or bad thing.

This M4 Competition convertible lives up to the company DNA by shifting seamlessly, but aggressively, through the gears in its 8-speed Drivelogic transmission

It's not only the car that made BMW's reputation in the U.S.; it's also the car I loved and lost in high school.

As a fan of the midsize luxury sedan class, it's sad to see how many manufacturers have given up on the segment. The German trio still have their stalwarts, but Japan gave up in 2020 (RIP Lexus GS), the only American still in the ring is the Cadillac CT5, and its outlier status is accompanied by newcomer Genesis with the G80.It's a dying class, which is why your author was especially pleased to spend the Memorial Day weekend with a longstanding headliner of the German luxury sedan genr...

Press release content from Business Wire. The AP news staff was not involved in its creation.

BHPian n:CorE recently shared this with other enthusiasts.I present to you – an absolute antithesis of the car in my previous ownership report.

Electric vehicles, with their need for lots of expensive batteries, have often trended towards luxury. Electric cars from Porsche, Mercedes, and Audi have all hit the market in recent years.